transform breakdowns into breakthroughs
We drive the strategic planning, structural design, and improvement of marketing processes and teams.
the challenge we help you solve
Better throughput.
Improving the problem-solving process itself, to become more agile and better equipped, and to shift from a task-oriented mindset to a process-focused approach.
Better output.
Asset, content, tool, touch point, data, platform, people, process, function… improving engagement lacks a simple yet comprehensive approach that drives results.
Marketing Strategy...
Underperformance is most often rooted in what is (or should have been) in your marketing strategy.
Best-in-class (developed in-house, or by an agency or consultancy) needs more than thorough audience research and campaign alignment. It needs to guide thoughtful capacity and capability development.
Operational Process...
Many organizations sprint toward solutions, only to find themselves facing the same issues down the line.
Enduring success lies in reshaping the very process and behaviors by which individuals and teams approach problems, creating a repeatable function that evolves and continually improves over time.
We're not just fixing what's broken. We're enhancing the way work gets done.
the challenge at the inflection point...
The point where the way things are done shift to the way things need to be done differently.
At this pivotal inflection point, your strategy to address the problem will either gain traction or regress based on how your people, processes, and organizational behaviors are engaged. Many organizations sprint toward task-based solutions, only to find themselves facing the same issues down the line.
Enduring success lies in reshaping how individuals and teams approach problems, creating a repeatable function that evolves and improves over time.
We do this with an approach we call Active Blueprint™.
What is Active Blueprint™?
An approach to strategic planning that delivers better work, and changes the way work gets done.
Instead of looking at strategic planning purely as a Tasks Output,
Active Blueprint™ is based on optimizing Work Throughput.
This shift in mindset from task completion to problem solving is the foundation upon which we build our work with clients.
We get it. We've been there.
We co-created Active Blueprint™ based on decades of experience working with teams and leading organizations through competitive and operational challenges. From the helpless feeling of limited progress despite numerous efforts, to feeling empowered when a strategy takes hold.
Our collective understanding of what works, what doesn't, why, what to do, where, when, and how to do it, inspired the framework for Active Blueprint™. And the positive impact it has on an individual, team, and organizations ability to lead change is what we are most excited about.
We are a marketing impact firm focused on creating solutions that are as powerful as they are straightforward.
Our business is built on the duality of our name: shaping strategies that are not only clear and concise but built on pure objectivity. No favoritism, no hidden agendas—just honest, candid direction.
Get in Touch
Let's have a conversation about what we can do together.
Transforming complexity into actionable strategies for success.
Chicago • Boston
hello@objectivestrategy.com
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