Conceptual Change Sucks.

Objective Strategy is a marketing impact firm focused on creating functional change solutions that are as powerful as they are straightforward. We help accelerate a company's journey toward a change-driven, problem-solving mindset. We empower teams to embrace change autonomously.

And when our work is done, our client is left with a lasting, enhanced ability to approach challenges with agility and resilience.

Our business is built on the duality of our name: shaping strategies that are not only clear, concise and actionable, but built on pure objectivity.

No favoritism, no agendas—just honest, candid direction.

From decades of first-hand experience, we believe enduring success lies in reshaping how individuals and teams approach problems, creating a repeatable function that evolves and improves over time.

By focusing on improving the approach to problem-solving itself, we elevate the Change Competency to handle whatever comes our way. This shift in mindset from task completion to problem solving is the foundation upon which we build our work with clients.

Functional change is the heartbeat of adaptability. It is the thoughtful action, and is part of the organizational and cultural DNA of every challenger and dominant market leader.

In contrast, conceptual change is commonly without disagreement, without risk, and without progress. The cornerstone of this kind of highly-refined conceptual change is painful inaction.

Thomas Stelter

Formerly a Chief Strategy Officer of $1B+ WPP agency VML/Wunderman Thompson.

Led B2C and B2B digital strategy for North American clients including Ford, Microsoft, P&G, Dell, Nestlé, T-Mobile, and Aston Martin, and as SVP of Emerging Solutions of WPP agency POSSIBLE, he championed capability development that led to a new $50M agency practice.

Over the span of his career, Thomas co-founded two technology companies, led product development for a NASDAQ eCommerce company, and most recently led managed services development for an AI marketing agency.

Thomas is a Marine Corps veteran, and a Hudson Institute ICF coach specializing in individual and collective leadership team development. His coaching clients list spans leaders from U.S. Olympic teams to F100 technology companies.

Erick Soderstrom

Formerly a Chief Marketing Officer for several Fortune 100 businesses and their brands.

Led brand architectures for the re-emergence of Converse, the Android technology pivot at Motorola, and AT&T’s “Network of Possibilities” innovation brand platform, developed a new funding model and marketing digitalization for the Muscular Dystrophy Association, and helped take Domo, a BI SaaS platform, public by refining its value proposition and creating its enterprise marketing strategy.

Over the span of his career, Erick has leveraged his business acumen, insight-based ideation and laser-focused operational expertise to help large and small companies leap forward through transformational marketing solutions.

Erick is the founder of Rigor & Magic, a strategic marketing firm specializing in value alignment and strategic activation built on a foundation of operational excellence.

We co-created Active Blueprint™ based on decades of experience working with teams and leading organizations through competitive and operational challenges.

From the helpless feeling of limited progress despite numerous efforts, to feeling empowered when a strategy takes hold.

Our collective understanding of what works, what doesn't, why, what to do, where, when, and how to do it, inspired the framework for Active Blueprint™.

And the positive impact it has on an individual, team, and organization’s ability to lead change is what we are most excited about.

Collaboration